Monthly Archives: February 2011

Post#5- Add A Mask On Advertisement -Product Placement

After reading Hailey Zhang’s blog post Product Placement from her marketing blog “City in Light”, I am really impressed by the intense product placement occurred in everyday life. It seems that we, as consumers, are influenced by those “ads” that doesn’t … Continue reading

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Post #4–Coming Up in July – “Everything Gonna Be Changed!”

Coming Out In July, Will the Brand new iphone 5 Dazzle Your Eyes ? Imagine Source: GottaBeMobile, The leave of Apple’s co-founder and charismatic CEO Steve Jobs hardly puts any shade on Apple short-term prosperity, as stock price of Apple reading

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Post #3– Starbucks’s expansion to China?

With near-saturated US market and increasingly fierce competitions, the coffee giant, Starbucks, turns its eyeball to other countries in the world, and it finds another promising market –China. Some people argue that Chinese consumers prefer tea over coffee; thus Starbucks’s … Continue reading

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